WHAT ARE THE ALLOWED CONTENTS IN SOCIAL NETWORKS?
¿QUÉ DEBO TENER EN CUENTA AL MOMENTO DE CREAR UN ANUNCIO PUBLICITARIO?
Many factors must be taken into account when creating an advertisement on Facebook or Instagram. As well as your strategic plan, segmentation and budget are a great factor that influences the desired results.
IMAGE OR VIDEO
The image is a very important factor when creating an advertisement, because this is the first impression that the user will have, it is recommended that it be a highly attractive and quality image for the user's view, which in turn complies with the rules and parameters of graphic design.
TEXTO EN LA IMAGEN O VIDEO
In the case of Facebook, the first thing the user will locate is the text, then the Image would capture their attention. That is why we need a strategic caption to open the possibility for the user to stop to read more about what they are being shown.
On the other hand, on Instagram the protagonist will be the image, keep in mind that the more attractive the image becomes, the greater impact we will have on users and the better results we will obtain. But even so, we cannot leave aside the text that will allow users to have more information.
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Melie Sonty
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Admira Helio
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