WHAT IS A HASHTAG AND WHERE CAN I USE IT?
Hashtag is a term associated with issues or discussions that want to be indexed in social networks, inserting the numeral symbol (#) before the word, phrase or expression. When the combination is published, it becomes a hyperlink that leads to a page with other publications related to the same topic.
IMAGE OR VIDEO
The image is a very important factor when creating an advertisement, because this is the first impression that the user will have, it is recommended that it be a highly attractive and quality image for the user's view, which in turn complies with the rules and parameters of graphic design.
TEXTO EN LA IMAGEN O VIDEO
In the case of Facebook, the first thing the user will locate is the text, then the Image would capture their attention. That is why we need a strategic caption to open the possibility for the user to stop to read more about what they are being shown.
On the other hand, on Instagram the protagonist will be the image, keep in mind that the more attractive the image becomes, the greater impact we will have on users and the better results we will obtain. But even so, we cannot leave aside the text that will allow users to have more information.
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Melie Sonty
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Admira Helio
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